I was prompted to take a pre-existing product and promote it to a new audience with a fresh look, so I decided to develop a brand identity for the classic Minute Maid Juice Boxes with children as the targeted audience. Children have short attention spans, but they are easily entertained. I solved this problem by giving each flavor a character and providing each juice box with a solo game. Other ways to further develop this product for this new target audience would be to add a QR code on one of the sides with a link to a game with the box’s character or release a version of the boxes in black and white, like a coloring sheet, allowing children to color in and customize their juice box to their liking.